Britney Talks to Vogue About New Kenzo Campaign


Britney speaks about her new Kenzo campaign in Vogue

 “When Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for Spring 2018 (a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, ’80s attitude.”

 “The bright campaign was shot on location in Los Angeles by Peter Lindbergh and features pieces like a cropped denim jacket, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a throwback version of the original Kenzo logo. ‘This collection is very youthful,’ says Spears. ‘We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.’”

Brit tells the magazine that her style has  changed now that she’s a mom.  

“‘It’s tricky because as a mother, you don’t take as much risk with your style,’ she says. ‘I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.’” 

(Hello all denim dress) 

Brit says at home with her boys “she is ‘in a nightgown most of the time.’... ‘There is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point. I think I would go and hide under a rug or something, because I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.’”

 For more of the Vogue interview, visit their website