Jason Gastwirth (Caesars) Praises Britney to 'Forbes'
Jason Gastwirth, Senior Vice President, Marketing and Entertainment at Caesars Entertainment Corporation, recently spoke with Forbes and parised Britney!
"At the time I came in, we had this great resident business at the Colosseum, but Planet Hollywood had a relatively dark theater that we didn’t even operate. So we signed Britney Spears, we acquired the theater. Since then, Caesars, as a global entertainment business, is now the third largest promoter of live entertainment in North America. Live Nation, AEG and then us for concerts.
For surprises, it was definitely a very exciting phenomenon of Britney performing her residency. Her fans just rallied to come visit her and it got off to a tremendous start and it continues on to this day. When we announced the Backstreet Boys huge excitement, the show is selling beautifully because largest-selling boy band of all time. There’s this element where if the Backstreet Boys are doing a residency with these theaters it’s obviously something very special and the fans have responded to that.
...what we saw with Britney was obviously her fans going back to the very beginning, but also she did a wonderful job remaining relevant. So with Britney there’s a very wide age demographic that comes to see her show. And interestingly enough you have parents who are now sharing Britney with their kids.
On the pop side Britney definitely took a chance with us. She’s a pioneer, she deserves all the credit and it really is the first pop residency. When you think of who came before her with Celine Dion, Elton John, Cher, Bette Midler, those were artists that were different from her. And so she said, “Okay, I’m gonna push into this.” And from there it cleared the path where we had interest from Jennifer Lopez, Backstreet Boys, Pitbull, we have Lionel Richie there as well."