Britney Announces New Perfume

Britney's "big" announcement today was her new perfume Private Show. Although for those of us not living under a rock, the news leaked Thursday with a photo of Britney from a magazine.

Spears describes the perfume as "an uplifting sexy fragrance that transports you to a place of pure happiness."

[it] Celebrates one of my biggest passions — dancing! It is inspired by the electric energy I feel when I’m performing, whether during rehearsals or on-stage during my show. I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!”

The scent was inspired by Britney’s “love of dulce de leche, white florals and iced coffee.”  

Private Show will be available next month and in August for fans across the pond in the UK. This is the twentieth perfume for Britney, who's Elizabeth Arden scents are worth over $1 billion. 

This isn't even the first fragrance she's released this year; she also came out with Maui Fantasy in January. 

Last year, Spears shared with InStyle why she keeps churning out different scents. "I've been creating fragrances for more than 10 years, and each one shows a different side of my personality," she explained.

Check out Britney's promo video for Private Show.